Resources Library by ANA

Interview-based research

The paper firstly examines the role of the interviewer - the traditional means of data collection - in market and social research. It suggests that there are areas in which our field forces have a constructive and active function in our work,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Michael Warren

November 1, 1977

Uses of the camera in market research

This paper illustrates problems which can face the traditional questionnaire approach to data collection, particularly where informants either do not know the answers or can unintentionally mislead, and where the interviewer, however well briefed,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Frank Macey

November 1, 1977

Dynamic research for a dynamic market

The paper describes the way in which Unigate, one of the worlds largest Dairy Companies, used continuous trade research in their most marketing orientated business sector - short life dairy products. The first half of the paper explains the company...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Joe Seydel, G. S. Jacobs

Company: Nielsen

June 15, 1977

The structure and the data-base of the marketing information system at Henkel

The author will outline how this MIS has been developed over two and a half year as an on-line information system via teleprocessing. During the step-wise development of this system, it was necessary to ensure that information of no-or little use was...

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: Eitelfritz Cabus

June 15, 1977

The use of research in socio-political decisions

The authors put forward a personal view of the development of social research in Italy since the end of World War II. They describe some of the difficulties inherent in commissioning and interpreting this type of research. Examples are given about...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Vincenzo Cesareo, Patrick G. M. Standen

June 15, 1977

New insights from old information

In this paper experiences and results are presented in regard to marketing analyses within the dutch book publishing industry. In the first part a description is given of the general situation of the book publishing industry in Holland and the...

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: Wil J. Botman, R. H. Da Silva

June 15, 1977

Organizational problems in implementing information systems

Strategic management deals with the development of the basic ideas of the organization in order to stabilize and extend the contribution-inducement-balance of the interest groups. In this context we are only dealing with consumer benefits and the...

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: Erik Johnsen

June 15, 1977

Management information systems and marketing management information systems

In this paper we deal with the problem of designing a management information system (MIS) and one of its subsystems, a marketing management information system (MMIS). We want to show that a discussion about design principles of a MMIS is not feasible...

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: A. Bosman

June 15, 1977

Medical information

Efficient management today must try to strike a three-way balance between the demands of the shareholders, the employees, and the public. As we move from the industrial into the post- extravagant society, new criteria will have to be applied to...

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: O. H. Nowotny

March 1, 1977